PENGEMBANGAN UMKM KERIPIK TEMPE BERBASIS KEMITRAAN DAN TEKNOLOGI DIGITAL DI DESA WONODADI

Abstract

Community empowerment is a strategic effort to enhance the economic development of rural communities. This Community Service Program (KKN) aims to encourage the development of local MSMEs by utilizing the digital platforms TikTok Shop and Shopee to process tempeh into tempeh chips. Implementation methods include a participatory approach, mentoring in tempeh chip production, and marketplace-based digital marketing training. The results of the activity indicate an increase in community understanding regarding the skills of MSMEs in utilizing digital platforms for product marketing. This program demonstrates that digital technology-based economic development can improve community welfare and expand marketing in a sustainable manner.